Malaysians Favoured Asian Destinations in the First Half of 2016 for Attractive Hotel Prices

Malaysians Continue to Favour Asian Destinations for Attractive Hotel Prices in the First Half of 2016

  • Hotel prices in Malaysia decreased by 3% overall
  • Sabah top choice for travelers globally
  • Sarawak emerged to be the most-visited city by Malaysians

KUALA LUMPUR: With the challenging economic situation not looking to improve anytime soon, wise Malaysians kept holiday plans in Asia and more specifically Southeast Asia, where currency exchanges are less hurtful on the wallet.

Thailand held its pole position as the travel destination most frequented by Malaysians with Bangkok being the primary city of choice, according to the latest Hotel Price Index™ (HPI™) in the first half of 2016.

Additionally, another four cities in Thailand were also top picks, including Phuket, Chiang Mai, Hat Yai, and Krabi. This is also indicative of Malaysians’ love for beach and remote island getaways.

Indonesia also held its spot at number two this year with Jakarta being the most visited among both business and leisure travelers.

Although destinations out of the Southeast Asian region were less popular, Japan moved up a rank to take the number three spot this year. Active promotion of its attractions and visit Japan campaigns alongside attractive hotel prices and airfares helped the push.

Travel to the United States of America and Australia was also high and ranked 4th and 5th respectively in the study.

Percentage of change on average hotel prices paid per room per night by Malaysian travelers to global destinations in the first half of 2016 as compared to the first half of 2015 (ranked from top to bottom – 1-10)

Country 2016 average hotel price paid by Malaysia travelers (RM) % Change
Thailand 256 8%
Indonesia 274 10%
Japan 557 30%
United States of America 771 14%
Australia 523 10%
China 400 20%
France 664 14%
South Korea 340 1%
United Kingdom 678 -1%
Italy 573 -2%

“Despite the price fluctuation of hotel prices across Asia, we are seeing many new hotels that are able to offer quality rooms to meet the demands of Malaysians,” says Jessica Chuang, Regional Marketing Director of Greater China, Southeast Asia and India for the brand.

“As such, this growth in new hotels and the current price levels offer great value to travelers. Wanderlust Malaysians are also able to find plenty of getaway options across the region now”

Closer to home, Sarawak emerged to be the most-visited city by Malaysians, while Sabah city was the most popular destination globally.

This could be the reason hotel prices in both these destinations were relatively stable reflecting a mere 1% reduction – a smaller decrease than the overall average of 3% reduction in Malaysian hotel prices.

The appeal of an untouched, remote environment coupled with unique cultures helped keep the two states popular and demand high amongst tourists with a thirst for adventure.

Top 10 domestic destinations for Malaysians in the first half of 2016 as compared to the first half of 2015

Rank Destination Average Daily Rate (RM) % Change
1 Sarawak 177 -1%
2 Penang 229 1%
3 Kota Kinabalu, Sabah 182 -1%
4 Selangor 220 -2%
5 Ipoh 183 -14%
6 Langkawi 247 6%
7 Johor 225 13%
8 Malacca 199 11%
9 Cameron Highlands 219 5%
10 Kuantan 183 -14%

Having said the above, the overall decrease of hotel prices in popular tourist spots in Malaysia indicates that 2016 is a good year for domestic travellers looking for a quick getaway.

Known as a melting pot of culture with diverse gastronomic offerings across its cities, Malaysia is a worthy destination for both local and inbound travellers.

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