Shah Rukh Khan invites you to be his guest in Dubai
Dubai Tourism reveals #BeMyGuest campaign with Shah Rukh Khan
Dubai’s Department of Tourism and Commerce Marketing (DTCM) on Dec 12 revealed the #BeMyGuest film starring Bollywood superstar, Shah Rukh Khan.
After six days from the release of the popular campaign teasers which kept Bollywood fans from all over the world in anticipation, the film firmly established why Dubai is the Bollywood superstar’s home away from home. Khan showed the soul, sights and sounds of the metropolis through experiencing different dimensions of Dubai amongst its people.
Featuring a kaleidoscope of culinary, shopping, cultural and adventurous settings, the film’s high energy and fast paced tempo perfectly captured the vibe of the city, and Khan’s dynamic relationship with it. It also brought alive the hospitable soul of the city through the megastar’s candid interactions, as he played host to Dubai’s tourists and residents.
Khan said, “Dubai offers endless experiences that stay with you forever. Whatever you want to do – an adrenaline-fuelled adventure like skydiving or a desert safari or a delicious culinary experience of tantalising flavours – and whether you’re travelling with family, friends or as a couple, this city truly offers a complete holiday experience. It’s been great fun working with Dubai Tourism and rediscovering this inspiring city in a whole new way. I can’t wait to be back and live the Dubai magic again.”
As one of Dubai Tourism’s series of upcoming initiatives with Bollywood, it emphasised on nurturing the connection that Dubai has with India.
Commenting on the collaboration, Issam Kazim, CEO of DCTCM, said “Shah Rukh Khan truly represents the beautiful relationship that Dubai and India share. Our continuous dialogue and strong history with India supports projects like these that celebrate and strengthen this union. In line with our vision of hosting 20 million visitors per year by 2020, our tourism efforts are increasing every year, with a major emphasis on the Indian market. We are excited to invite Indians from all over the world to experience Shah Rukh Khan’s Dubai for themselves.”
About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate.
Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector, and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, Dubai Tourism operates 20 offices worldwide.