TOP, AEON launch back-to-school fund-raising drive
KUALA LUMPUR: Malaysia’s laundry detergent TOP, in collaboration with AEON Big has launched a mammoth charity fund-raising campaign to provide back-to-school necessities for underprivileged children, nationwide.
Themed ‘A Brighter Future with TOP,’ the campaign returns for the second year after overwhelming support from TOP consumers last year, said its manufacturer, Southern Lion Sdn Bhd, a joint venture between Lam Soon M Bhd and Lion Corporation, Japan.
“The campaign is set to create a brighter future for school-going underprivileged children by giving their self-confidence and self-esteem a boost with a brand new school uniform set,” it added in a statement.
It said the campaign also teaches life-skills as it encourages children to take responsibility for their uniforms by providing TOP detergent to wash their clothes. T he fund-raising drive will see 30 sen contributed to the fund from the sales of any TOP products from all AEON Big outlets nationwide from Nov 14 to Dec 14, 2016.
For school uniforms
It said the contribution will be utilised to purchase school uniforms for 400 school-going underprivileged children aged between 7 to 17, from 20 charity homes across 7 states.
TOP has selected new 20 charity homes this year in effort to reach more children in receiving new uniforms. The campaign will need to raise more than RM40,000 to meet this objective.
TOP, developed by LION Corporation Japan and famed for its innovations such as anti-malodour and anti-mite dust functionalities, has recently introduced its Micro-Clean Tech detergent reformulation.
“We encourage all AEON Big shoppers to lend a hand in giving these children A Brighter Future.
In return, TOP can give them the assurance of our latest Micro-Clean Tech detergent with Anti-Sebum innovation for more hygienically clean laundry, more comfort and a better sense of well-being,” said Southern Lion Senior Marketing Manager, Carmen Foo.
To find out more please visit http://www.southernlion.com.my or call its customer care line at 1800-88-0133. – BERNAMA