KLMFW 2016: Showcase of modest fashion brands

Busana Azzahra Sdn Bhd unveils its Beta Azee collection at the Kuala Lumpur Modest Fashion Week (KLMFW) 2016.  - Bernama photo

Busana Azzahra Sdn Bhd unveils its Beta Azee collection at the Kuala Lumpur Modest Fashion Week (KLMFW) 2016. – Bernama photo

PUTRAJAYA: Fashion designers, entrepreneurs, buyers and fashionistas gathered for the Kuala Lumpur Modest Fashion Week 2016 (KLMFW2016), which connects local and international designers to industry players.

Over 2,000 people attended the show at the Putrajaya International Convention Centre (PICC) on Dec 3-4, showcasing 26 designers’ collection, dividing the runway into eight sessions over the two days.

Organised by Moslema In Style, the fashion show attracted participation from 17 local and international brands from Malaysia, the United States, Indonesia, Japan, Italy, South Africa, Singapore, Pakistan and Saudi Arabia.

Fashion designer, Mohd Syafeeq Mohd, who showcased the Beta Azee collection by Busana Azzahra Sdn Bhd, said he was grateful to be given the opportunity to showcase his talents.

“We have also been getting good feedback, therefore we are more than happy that our design is being well accepted by the audience.

As a new fashion designer in Malaysia, KLMFW is indeed a good platform for us designers to make a big step ahead to make our designs known by our foreign guests who attended the event,” he told reporters.

International fashion bloggers

Also present were international fashion bloggers and social media influencers such as Imane Asry from Sweden, Hodan Yusuf from the Netherlands, Fathima Husam from United Arab Emirates, Omaya Zein from the United States and Nabila Bee from United Kingdom.

The first batch of designers to hit the KLMFW2016 runway were Ryoko Katayama from Japan, Ghadi Ali from Saudi Arabia and Wajie Ibrahim from Malaysia.

They were followed by Tamma and Beta Azee from Malaysia, Si.Se.Sa from Indonesia, Kaifiyyah from Singapore, Indonesia Modest Designer and Jawhara from Indonesia and the Community College Fashion Week by the Community College Education Department of the Higher Education Ministry.

Taking the stage on Day Two with their modest collection were designers Carolina Ferioli from Italy, Nihaan from Pakistan, Top Tato from Saudi Arabia and MFA from Malaysia.

The KLMFW2016 brought its curtains down with a special showcase from Yayasan My Prihatin in the name of its ‘Seringgit Sejuta Harapan Campaign’ with collaboration between local designers, Heliza Helmi & Guzelhive and Her Majesty.

Boost Malaysia’s image

The event, held in conjunction with the Putrajaya International Islamic Arts & Culture Festival (PIIACUF) 2016 Glorious Textiles of The Islamic World, was supported by the Ministry of Tourism and Culture and Tourism Malaysia, to boost Malaysia’s image and open more economic opportunities for the country.

It was sponsored by Malaysia’s halal skincare brand, Cosmoderm, zip manufacturer; YKK, medical aesthetic centre KL Sky Skin Solutions, makeup brand Euphoria, production company Faridism, The Empire Service and Balloon Parties Supplies.

Moslema In Style says, since April 2016, it has promoted KLMFW 2016 through a series of international fashion tour in London, Istanbul, Moscow and will continue the world tour promotion in Manchester, Madrid, and Tokyo before it ends in Kuala Lumpur. -BERNAMA

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