Leo Burnett Malaysia partners with Women of Will to improve livelihood of disadvantaged women
In a bid to improve the socio-economic conditions of disadvantaged women, Leo Burnett Malaysia and Women of Will (WOW), brought to life an idea of a living art exhibition titled ‘Rewriting Journeys, Changing Destinies’ in which the main art installation evolved on contributions made by the public to the drive.
Aimed at intensifying public awareness on the significant roles played by women in navigating
growth for the country, Leo Burnett Malaysia collaborated with WOW to leverage on their efforts
to empower women through the creation of the living art exhibition.
“Staying true to the agency’s humankind creed, we ensure that whatever we do serves the true
human purpose, and today’s collaboration with WOW signifies our aspiration to make an impact
in the lives of these incredible women.
“We see women as having these drive and ambition to succeed, but unfortunately they are held
back by many factors. Our partnership with WOW will give us the opportunity to ride on their
experiences and in turn, we are able to assist them with their future plans,” said Andrew Leong,
Managing Partner of Leo Burnett/Arc Worldwide Malaysia.
The beneficiaries of WOW are single mothers, widows, women whose husbands are incapacitated, drug addicts, or incapable of getting work, whom as a household earn a family income that falls below RM1,500.00 or RM2,500.00 range.
Women of Will offers these women a chance to change their lives for the better with microfinancing and entrepreneurship training, leading some in creating their own small and medium enterprises (SMEs), which has been the backbone of Malaysia’s economic growth.
“We aim to continue our outreach work aggressively, reaching out to women and communities
in need of social economic transformation in both the rural and urban poor areas of Malaysia.
Specifically, WOW’s objective for 2016 – 2018 is to expand our outreach in transforming the lives of 1,500 women headed households in both East and West Malaysia,” said Datin Goh Suet Lan,
President of Women of Will.
The living art exhibition made use of the contributions given on-the-spot by transforming every
donation given into a narration of the beneficiary’s life – signifying the magnitude of impact that can be achieved from a single donation.
The weeklong event runs from 21-27 November 2016 at Publika, Level G2, The Boulevard Red
For more information on WOW, please log on to http://womenofwill.org.my/ and find out how
you can make a difference in someone’s life.