Spritzer spearheads sustainable Go Nature, Go Spritzer Programme
Malaysians learn how to plant their own food under Spritzer’s CSR programme
After collecting more than 5000 seedballs handmade by Malaysian members of the public who joined the recent Go Nature, Go Spritzer mall roadshow, Spritzer has rallied the local authorities of Majlis Perbandaran Ampang Jaya and local celebrities to plant the seedballs in the local community of Rumah Pangsa Taman Keramat.
This Corporate Social Responsibility project benefits 668 families in the Rumah Pangsa community, helping them save living costs and eat healthily.
Local celebrities such as Diana Danielle, Fadzil Zahari, Geetha Ammasee and Han Xiiao Aii were present to lead the community, in caring for their home grown food, alongside Spritzer’s partner Global Environment Centre.
Parents and children enjoyed their time together as they witnessed the launch of the event, where mini helicopter drones seeded seedballs across a plot of land located within the shared compounds of Dewan Orang Ramai, Rumah Pangsa AU2, Taman Keramat.
The seedballs will grow into ladies fingers, brinjals, tomatoes and other vegetables to nourish the community’s diet. Besides supplementing food for the sustenance of the community, other plants were also seeded to beautify the river bank.
The Spritzer Go Nature, Go Spritzer programme is focused on helping communities learn the importance of nurturing sustainable food sources. Under this programme, Spritzer aims to assist like-minded local communities to upgrade their environmental initiatives. For the AU2 Taman Keramat community, Spritzer aims to reduce their cost of living and instill the importance of eating home grown food among their families.
According to Spritzer Berhad Executive Director, Dr. Chuah Chaw Teo, environmental values have been at the core of their organization from the very beginning.
“From the very start, our core practice is to never get in nature’s way, we go to great lengths to look after our natural mineral water sources and protect the environment from anything that could potentially pollute or damage them.
“The Go Nature, Go Spritzer programme is an extension of the beliefs and values that we practice and it is our goal to share this with others for the betterment of communities in Malaysia. It brings us great joy to see green communities crop up everywhere as a result of this programme.”
Chairman of KRT AU2 Rumah Pangsa Taman Keramat, Mohamad Halim Bin Mohamad Said who gave the opening remarks, shared the importance of initiatives like this for the local communities.
“Our community is excited to benefit from a programme like this today, which teaches important environmental values to our families here in AU2 Keramat.
“We are thankful to Spritzer and its Go Nature, Go Spritzer supporters for giving our children an opportunity in learning how to live sustainably and healthily. It is my hope that the skills that are taught today can be further transferred within the community resulting in wonderful community gardens that nurture and feed families.”
Dr. K. Kalithasan from the Global Environment Centre River Care Program also urged communities to be more environmentally aware.
“It is important for us to care for our surrounding and for mother earth – if we won’t do it, who will? Programmes like Go Nature, Go Spritzer are important for our communities, because with their support, we can help recognize and enhance any on-going initiatives by local communities to care for the environment.
“The AU2 Taman Keramat community originally initiated the organic garden and herbs garden project, under the River Of Life public outreach Programme Phase 1 in 2014, with the continuous support of DID Malaysian and MPAJ. Our shared key objectives is to instill awareness from a very young age on the importance of having sustainable green habits and protecting our environment for our future generations.”
The Go Nature, Go Spritzer campaign was started by Spritzer in September 2016, where Spritzer and its Grow Nature Warriors Diana Danielle, Fadzil Zahari, Yumi Wong and Michell Lim travelled to 15 malls and grocers across the country to empower members of the public in handmaking seedballs to donate to Rumah Pangsa Taman Keramat.
Spritzer remains committed to educating Malaysians about the importance of protecting our environment and resources for our future generations.