Contestants in Vitagen’s AF contest can win a red carpet experience to the finale

KUALA LUMPUR: Vitagen, a proud sponsor of the 13th season of Akademi Fantasia, AF 2016, is currently teaming up with retail superstars, Giant and Mydin to bring their customers the Vitagen Akademi Fantasia ‘Red Carpet Experience’ contest.

The Vitagen Akademi Fantasia ‘Red Carpet Experience’ is a once in a lifetime experience where two lucky winners, one each from Giant and Mydin, and their partners will get to attend the AF finale as VIP guests, walk the red carpet on arrival, and enjoy an exclusive ‘meet & greet’ with a special photo-opportunity with the winner of AF2016 at the after-concert press conference.

The glamorous experiential prize is a reward for long-standing Vitagen drinkers, who are also loyal customers of Giant and Mydin. The contest, which started August 15 until September 25 this year seeks to find the most talented and creative Vitagen lovers from the two retailers, as they belt out their version of the Akademi Fantasia anthem ‘Menuju Puncak’ with customised lyrics, all while using their Vitagen bottle as a microphone.

To participate, fans of Vitagen and Akademi Fantasia, need to head to their nearest Giant or Mydin and purchase two strips of their favorite gut healthy drink, record themselves singing the chorus, and post the video to either their Facebook, or Instagram accounts with the hashtags #VITAGENAF2016 and either #GIANT or #MYDIN to indicate where they made their purchase. Details of the contest can be found at

According to Vitagen’s deputy general manager Michael Ong, the brand is proud to be a sponsor of AF2016 and to reward its customers in sharing the excitement.

“Akademi Fantasia is a mainstay of Malaysian entertainment, so is Vitagen in promoting a healthier lifestyle amongst Malaysians through our gut healthy products and awareness campaigns. Our fans are young and young-at-heart, active, family-focused and love good entertainment. Sponsoring Akademi Fantasia is a great way to connect with them, and to motivate them with positive tips to achieve better health,” Ong said.

“We’ve roped in our longstanding partners, Giant and Mydin to help us reward fans with an opportunity to participate in the fun and to be there in person for the finale.”

He added that Vitagen was championing Good Gut Health Awareness, promoting a healthy gut through a five-step approach of consuming live active cultured milk drinks, walking at least 30 minutes daily, consuming 3 to 5 servings of fibre from fruits and veggies, adequate sleep of at least seven to eight hours a day and take time to relax.

“Contestants who follow the Good Gut Health Awareness regime will find that they are in fit-form for the contest, and will be better prepared physically and emotionally for the stress and excitement of being at the AF Finale as a special guest,” quipped Ong.

Giant merchandising director, Food Andrew Smith said, “We know that Giant customers are big followers of Akademi Fantasia, the Vitagen Red Carpet Experience contest will give them the opportunity to be a VIP guest at the Akademi Fantasia final show. Our thanks to VITAGEN for making this possible for our creative customers. So, remember to use the hashtag #giant when you submit your ‘Menuju Puncak’ song – Vitagen style.”

Interested participants can visit for further details For more on the Good Gut Health Awareness campaign, head on over to or become a fan of VITAGEN Malaysia to follow the gut-sy health and fitness of your favourite AF2016’s contestants.

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