Growth Hacking Workshop a boon for aspiring entrepreneurs

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KUCHING: Google Business Group (GBG) Kuching organised the third edition of its Growth Hacking Workshop series on May 27, attracting around 100 aspiring entrepreneurs from all over Kuching and beyond.

The workshop held at iCube Innovation, ICOM Square featured Google’s very own advertising online specialist Chew Ying Yi who has been with Google for almost two years. She flew all the way down from Google’s Singapore office.

Amongst the topics discussed included AdWords Express (a simplified version of AdWords), and Google My Business, some of the tools and services that Google offers to help businesses grow.

The presentation included an in-depth look at maximising the effectiveness of these tools, and featured case studies and success stories of other enterprises from the region.

James Graham, founder of OnThisDay.com, who was amongst the attendees, said, “It’s great to see so many people at the event, and to see such a high quality speaker, from Google no less, in Kuching!”

Another up-and-coming entrepreneur Stephanie Maxine, co-founder of Wedding Bellas, said, “I am excited to learn about the online technologies that can help grow our businesses. Really excited about trying them out!”

Hazwan Razak, another Kuchingite, who is aiming to open a maker space here, was pretty impressed with the organisation. “I haven’t been back home in a while, and to come home to find that there are such amazing programmes and talks right here at home. Thank you iCube and GBG Kuching for this!”

GBG organises monthly talks focusing on helping local businesses grow.

“Our vision is to build a culture and ecosystem of entrepreneurs, and we want to provide them with all the cutting-edge tools to support their success,” said Malcolm Wu, Strategic Manager of iCube Innovation, the largest, most connected co-working space and innovation hub in Kuching. They are an MSC-status incubator and also the first satellite partner of MaGIC outside of Cyberjaya.

Wu is also one of GBG Kuching chapter’s managers.

GBG is a non-profit community of business professionals that aims to share knowledge for business success. Run by volunteers, it is independent from, but supported by the Google Corporation. Besides Wu, the GBG Kuching chapter managers also include AR Mohd (Founder of ilovekch.com) and Caitlyn Ong (President of Swinburne’s Entrepreneurship Club).

GBG Kuching will be organising the next workshop on Google My Business and Google MapMaker on the June 17. Find out more about the event on Facebook, www.facebook.com/gbgkuching/

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