Innovative design wins INTI student an internship with BBDO Malaysia
PETALING JAYA: INTI Centre of Art & Design (ICAD) alongside the International Council of Design and BBDO Malaysia recently celebrated the 52nd anniversary of World Design Day at INTI International College Subang.
In conjunction with the worldwide celebration, INTI and BBDO Malaysia, one of Malaysia’s leading advertising agency collaborated to organise the ‘BBDO – U Mobile Sim Pack Design’ competition, which required ICAD students to present a newly revamped design for the Telco company.
The theme was ‘Design in Action!’ which aimed to challenge students to identify the needs of the people within their local communities, and to develop innovative solutions by using design as the platform.
“Innovative learning is a key part of INTI’s academic delivery. We believe our students are able to harness their skills and talents beyond the classroom through our collaboration with over 400 industry partners. Celebrating an important occasion like the World Design Day as well as collaborating with industry partners like BBDO Malaysia is essential to help students enhance their experience prior to entering the workforce.” said Tan Ling Ling, the Chief Executive of INTI International College Subang.
Yap Ai Lee, second year Graphic Design student from Sheffield Hallam University was the winner of the ‘BBDO – U Mobile Sim Pack Design’ competition. Her winning design took into consideration the market trend for eco-innovation where environmentally-friendly products are increasingly in demand.
“I am very pleased to be acknowledged for my design! I wanted to design a sim pack that is both eco-friendly and reusable for consumers. I hope I’ve achieved that with this design,” she said.
Vijay Anand, Executive Creative Director at BBDO Malaysia and one of the judges for the competition said, “What impressed us most is the thought process behind the design. The sim pack, which came in a ‘Sunglass’ packaging was a design idea that is fun and unconventional. Apart from the design of the packaging, we were impressed with how it can also be used as a prop to take photos.”
With this win, Yap Ai Lee was offered an internship placement at BBDO Malaysia.