Innovative design wins INTI student an internship with BBDO Malaysia

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One of the students admiring the designs for the BBDO – U Mobile Sim Pack Design competition.

PETALING JAYA: INTI Centre of Art & Design (ICAD) alongside the International Council of Design and BBDO Malaysia recently celebrated the 52nd anniversary of World Design Day at INTI International College Subang.

In conjunction with the worldwide celebration, INTI and BBDO Malaysia, one of Malaysia’s leading advertising agency collaborated to organise the ‘BBDO – U Mobile Sim Pack Design’ competition, which required ICAD students to present a newly revamped design for the Telco company.

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Mr Zachary Ong, the President Elect of International Council of Design during his opening address to the students.

 

The theme was ‘Design in Action!’ which aimed to challenge students to identify the needs of the people within their local communities, and to develop innovative solutions by using design as the platform.

“Innovative learning is a key part of INTI’s academic delivery. We believe our students are able to harness their skills and talents beyond the classroom through our collaboration with over 400 industry partners. Celebrating an important occasion like the World Design Day as well as collaborating with industry partners like BBDO Malaysia is essential to help students enhance their experience prior to entering the workforce.” said Tan Ling Ling, the Chief Executive of INTI International College Subang.

Yap Ai Lee, second year Graphic Design student from Sheffield Hallam University was the winner of the ‘BBDO – U Mobile Sim Pack Design’ competition. Her winning design took into consideration the market trend for eco-innovation where environmentally-friendly products are increasingly in demand.

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The winning design for the BBDO – U Mobile Sim Pack Design competition.

“I am very pleased to be acknowledged for my design! I wanted to design a sim pack that is both eco-friendly and reusable for consumers. I hope I’ve achieved that with this design,” she said.

Vijay Anand, Executive Creative Director at BBDO Malaysia and one of the judges for the competition said, “What impressed us most is the thought process behind the design. The sim pack, which came in a ‘Sunglass’ packaging was a design idea that is fun and unconventional. Apart from the design of the packaging, we were impressed with how it can also be used as a prop to take photos.”

With this win, Yap Ai Lee was offered an internship placement at BBDO Malaysia.

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Yap Ai Lee, the grand prize winner of the BBDO – U Mobile Sim Pack Design competition receiving her prize.

“We are always looking for talent who wants to explore outside the norm and Yap Ai Lee is a great example. We look forward to her internship with us at BBDO Malaysia soon,” said Vijay.

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Dr Jane Lim, the deputy Chief Executive of INTI International College Subang presenting a token of appreciation to Mr Vijay Anand, Executive Creative Director of BBDO Malaysia, who was one of the judges for the day.

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Ang Tong Yin, Acting Dean for INTI Centre of Art & Design (first from right) and Tan Ling Ling, Chief Executive of INTI International College Subang (fourth from right) with all the invited guests and speakers for the day posing for a group photo.

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