Beauty is more than just skin deep
Despite our global diversity, beauty and self-esteem remain relatable issues for women regardless of age, religion or race.
It comes as no surprise then for entrepreneurs to venture into the beauty business due to its increasing demand among women today, said fashion designer and entrepreneur Jackie Barahim.
Recognising that there is always a market for the beauty and personal care industry, the 38-year-old housewife decided to open her own boutique and offer her own distinctive services.
“Personal grooming and abiding by certain etiquettes are very important components in building up a woman’s self image, and to achieve an elegant look, personal grooming has to be immaculate.
“It is important to dress and carry yourself well. Presenting yourself with the right attitude and appearance can make you feel more confident, powerful, desirable and lead you to achieve more goals in life,” said the mother of two and owner of Jackie Butik Impian Pengantin.
Jackie’s passion for fashion may be what made her venture into the business but she feels that clothes design is not enough, “I will also style you up and teach you on how to bring yourself up so that when people see you they will have the ‘wow’ impression.”
Jackie pointed out that women should not depend heavily on just their appearances and believed that women today were lacking in image, personality, confidence as well as self-esteem.
“They must also look at their personality, image, how they talk to people, carry themselves, and not to forget how they dress as these will be the first impression you make on people.
To bring a more holistic approach to achieving the perfect look, Jackie plans to open a personal grooming and etiquette workshop that will offer courses for women on character building and share knowledge on dining etiquette and communication skills.
“The workshop will take place here at the boutique sometime soon and will focus on image and women’s personality because I believe that a woman with good personality can bring up their confidence level in her and those surrounding her,” said the Kelabit woman from Miri.
Although she admits that she did not have professional experience in entrepreneurship, armed with qualifications in modelling and fashion, she is determined to become a successful woman entrepreneur.
“My advice for women today is to not make excuses for making themselves look beautiful or in this case, venturing into business.
“No matter how old you are or what job you’re pursuing, it is always important to do things that you love and make it into a career you believe can bring out the best in you,” she added.
On her future endeavours, she hopes to open more branches to expand her business in Sarawak.
Jackie Butik Impian Pengantin was officially declared open by Minister of Welfare, Women and Family Development Datuk Fatimah Abdullah on June 7 last year.
The boutique offers dresses for different sizes with designs from Jackie and a team of designers from China, Taiwan, Hong Kong, Vietnam, Cambodia, and Thailand.
Other services offered by the boutique include etiquette workshop, fashion sense workshop, image consultations, event management, banquet, flower and deco, photographer, videographer, set up of wedding dais, makeup and hairdressing, wedding gifts, wedding cakes, and wedding accessories.
For further inquiries, visit Jackie’s boutique at their Facebook page www.facebook.com/jackiebutikimpian or contact Jackie at 019-8555983 or firstname.lastname@example.org.