How to stand out and be a success in entrepreneurship
Millionaire entrepreneur Datuk Aliff Syukri Kamarzaman always believed that being different from other people would bring success in business and entrepreneurship, something that may have influenced his choice in business venture.
Six years on as the founder of phenomenally successful D’Herbs Healthy Sdn Bhd which specialises in cosmetic products and beauty supplements, he has proven that success can be achieved by standing out.
“The beauty industry used to be dominated by women all over the world, and that was the thing that sparked my interest in starting my venture into this industry which I believed would make me more visible as I dared to make a difference,” he said.
“If women can venture into male-dominated industries, why can’t men do the same as well?”
Without any formal education in business, D’Herbs Healthy which is identifiable by its tagline ‘Terlajak Laris’ has received many recognitions including the Putra Brand Awards Bronze 2015 award, proving that D’Herbs has received tremendous acceptance both domestically and internationally.
“People used to call me names, but that did not change my stand to do my best in entrepreneurship. I can’t stop. I don’t care what others say and I will keep on doing what I do best as I believe I will prosper in future. Let people talk about you because that will only make you memorable,” said the 28-year-old inspirational entrepreneur from Pahang when met by The Borneo Post SEEDS here recently.
When asked about his reason for becoming an entrepreneur, he opined that the express way to riches was to be in trade.
“I also believe in the fact that to be an entrepreneur is not an easy thing and I always put myself as an ambassador, user, and spokesman for my products and thankfully that has given me such a huge impact.”
Being an entrepreneur poses a lot of challenges and for Aliff, the one challenge that he will never forget is how he was ridiculed by others for something as simple as his voice.
“I was spat at just because of my girlish voice. This happened when I first started getting involved in entrepreneurship as people still held the preconception that the only people who sold cosmetics products were women and ‘pondan’. I could never accept that false statement,” said the father of three.
He has always idolised Tan Sri Dato Seri Lim Goh Tong, the man behind Genting Resorts, and Tan Sri Datuk Dr Mustapha Kamal, the founder of EMKAY Group, one of Malaysia’s premier property developers.
“To become a successful entrepreneur, we need to become the pioneer or leader of new, improved and creative ideas,” said Aliff.
“In today’s world, it is not the product that plays important role in a business, but the marketing strategies and plans because I do believe there are many competitors out there but not all of them do their research on marketing but do more research on products. It is important to remember that marketing comes first, product second.”
Living life by his motto ‘Hina besi kerana karat, hina manusia kerana melarat’, he believes that to taste the sweetness of success, people should not be afraid of failure and he hopes that one day he will be able to build a mosque, running his own education institution and continue to spur the country economy with his own contributions.
He advises aspiring entrepreneurs to always be willing to sacrifice your own time, be very patient and have good intentions.
“Becoming an entrepreneur should not just be for chasing glamour or showing off, but needs to be able to improve your standard of living with proper goals in life.
“No matter what business you’re in, never insult your own business. Do business as long as you can and don’t be afraid of some healthy competition and always take that as your challenge.
“Don’t give up quickly, never say never and someday, you too will be successful and become a millionaire.”
Aliff was here to deliver his speech on entrepreneurship during the Online Networking Entrepreneurs Carnival 2015 held at Plaza Merdeka on November 13.
“ONE carnival gives a lot of inspiration to the younger generation especially those who embarks in the world of entrepreneurship as it enable them to open their eyes to see the opportunities ahead of them and become successful in their businesses.
“This was a very memorable experience for me and I do regard Sarawakians as very sporting and eager to pay attention to what I have to say in my talk. It is overwhelming and I hope to come here again in the near future.”