Limkokwing Borneo final year students put together CALM Expo 2015 to raise awareness on blindness
According to World Health Organization (WHO) Prevention of Blindness and Deafness Programme, an estimated 285 million people are visually impaired worldwide where 39 million are blind and 246 million have low vision.
In May 2013, the 66th World Health Assembly approved the Global Action Plan for the Prevention of Avoidable Blindness and Visual Impaired 2014-2019- Towards Universal Eye Health with the goal to reduce visual impairment as a global public health.
In an effort to raise awareness of visual impairment and educate the public about the risk factor and causes of blindness, Limkokwing Borneo’s final year Graphic Design students organised the CALM Creative Expo 2015 to raise funds for the Sarawak Society for the Blind (SSB) at tHe Spring shopping mall, Kuching on November 14th.
A first time collaboration between Limkokwing Borneo and SSB, it is hoped that the fund raising can help SSB purchase a new Braille machine.
“This is the first time we have collaborated with SSB and for an education institute, we want to educate our students to think of others, just to give them awareness,” said Faculty of Design and Innovation (FDI) programme leader Rosedelina Mustapha.
Besides SSB, Rosedelina said that Limkokwing students had volunteered with other associations before such as Sarawak Children Cancer Society (SCCS).
The name for the CALM Creative Expo 2015 takes after the first letter of the name of the four final semester graphic design students involved in the event – Cordelia Ting, Andrew Kho, Lorna Lo and Melissa Myra.
The project requires each student to create a company in a particular category and develop their product branding and packaging to exhibit during the expo.
Meet the CALM, creative minds
In an effort to promote traditional Chinese culture, Cordelia’s ‘Reminisce Chinese Culture Company’ aims to remind the Chinese community of their heritage and reminisce on their origins by compiling a list of Chinese surnames in a book.
“There are actually about 400 Chinese surnames worldwide, but I chose five that are commonly found in Malaysia which are Ling, Liu, Chen, Li and Cai,” said Cordelia.
An interesting and informative book, it traces the origin of the surnames along with background information on their origins.
For Andrew, his Freestyle Signature has a more casual but catchy and youthful appeal where he stresses that his company uses typography and simple iconic elements in his products which consist of T shirts and handmade drawstring backpacks.
Choosing to produce homemade products using natural ingredients, Lorna’s Chandelle Borneo produces therapeutic candles in five different scents – lavender, tea tree, mint, lemon and cinnamon.
According to Lorna, her products came in three different packages; a trial pack for those who wish to try out the different scents available; a regular package for regular users and a gift pack perfect to be given away as gifts.
Incorporating all of her favourite things which include traveling, drawing and stationary, Melissa’s Travelmor is a travel guide company which produces products targetting backpackers and travelers who love to write in journals and sketch throughout their journey.
“I chose Kota Kinabalu to be incorporated in the book as that is my hometown. For this I have done a lot of research about the background of each places,” said Melissa.
An A5-sized guidebook of Kota Kinabalu cum journal, the handy book contains colourful hand drawn watercolor illustrations of the place’s famous landmarks and local food.
Other activities held throughout the event to raise funds included henna painting, caricature drawings and Braille printing where visitors got to print their names and wishes in Braille.
Aside from that, other programmes included sharing session by the Sarawak Society for the Blind, acoustic performances by members of the Bind Society, fashion show by Limkokwing fashion students, performances by Limkokwing Dance and Music Club and games sessions by Cats.FM Rangers.
Also present during the the expo was Limkokwing Borneo’s chief executive officer Dato Hanifah Hajar Taib-Alsree to launch the event, and SSB Chairman Ying Ten Ping.