Learning the building blocks of entrepreneurship

By Patricia Hului
[email protected]



iCube strategic manager Malcolm Wu (left) and Khor (right).


Have you ever wondered how to start an entrepreneurship but don’t know where to start?

The smart partnership between iCube Innovation Sdn Bhd and Malaysian Global Innovation and Creativity Centre (MaGIC) worked on empowering a group of 50 participants build their foundation to start up an entrepreneurship last Saturday Nov 7.

The Startup Weekend Bootcamp was one of the lead-up series to the 54 –Hour Startup Weekend Hackathon Kuching this coming Nov 27 to 29.


The participants getting ready to be separated into groups.

The speaker,  MaGIC’s Community and Event Director Marketing, Communications and Community (Marcomms) Jowynne Khor, spent the whole day instilling the building blocks of entrepreneurship among the participants mainly made up of students, businessmen and even existing entrepreneurs.

“Basically we are nurturing aspiring entrepreneurs. We have identified four main topics we managed to conduct within a day,” she said.


Khor from MaGIC

The four topics were: Business Model Canvas (BMC), Ideation and Market Validation, Effective Pitching and Design Thinking.

“We wanted to help them materialise the ideas they had by making sure they executed them.”

BMC is one tool that people can use to clarify how they earn the money.

Khor said ideas are fun to talk about but even the best ideas will fail if they are not sustainable businesses.

After identifying their ideas, Khor said the entrepreneurs needed to validate their ideas in the market.

“At the end of the day, the customers are the actual users.”

She also explained about pitching, the act of convincing others to do something with your ideas.

“Pitching is very important because you must learn how to sell yourself, company, ideas, dream because nobody is going to do it for you.

“They must be fought into the belief system.”

Through Design Thinking, the participants were taught a mindset of combining creative and analytical thinking and applying it towards solving a specific problem.

“Therefore, design thinking will involve your team to continually challenge yourself to be creative and innovative.”

Khor believed these four topics would help startup these entrepreneurs with their ideas.


Khor talking to the participants mainly made of students and entrepreneurs.



Participants separated into groups to discuss the topics.



Coming up with their group’s name.

The bootcamp allowed participants to mingle and work together on their assignments.

“Today, the bootcamp would be a start for them. Those who missed today’s bootcamp does not mean they cannot participate in the 54-hour hackathon.”

Khor explained the bootcamp was pretty much an input session and the upcoming 54-hour hackathon at the end of this month was a platform for them to execute their ideas without any guides.

“Because the more you guide them, the more they cannot think outside the box.”

According to Khor, the hackathon would work as a platform to gather like-minded aspiring entrepreneurs to working on a tangible goal.

Even if the participants did not want to bring an idea to fruition, the event would be a good knowledge-sharing session and as a refresher and reminder for existing entrepreneurs.

About Startup Weekend Kuching


Discussing and brainstorming session.

Startup Weekend Kuching powered by Google for Entrepreneurs welcomes any university students to pitch their startup idea and receive feedback from their peers.

Beginning with Friday night pitches and on to brainstorming, business plan development, and basic prototype creation, Startup Weekends culminate in Sunday night demos and presentations.

The weekend is centered around action, innovation, and education.

Whether you are looking for feedback on an idea, a co-founder, specific skill sets, or a team to help you execute, Startup Weekends are the perfect environment in which to test your idea and take the first steps towards launching your own startup.

Book your seat at http://www.icubeinnovation.com.my/event/startup-weekend-kuching/


The event was a platform in getting to know each others from different background.


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