ICCA Global Tribes: Awaken the Warrior Within

Datuk Amar Abang Johari, Sarawak Tourism Minister receiving the banner for Kuching, Sarawak as ICCA World host in 2016.

Datuk Amar Abang Johari, Sarawak Tourism Minister receiving the banner for Kuching, Sarawak as ICCA World host in 2016.

BUENOS AIRES: Delegates at the 54th International Congress and Convention Association (ICCA) 2015 in Buenos Aires were given sneak peeks, from Nov 1 to 4, into Sarawak, the Heart of Borneo.

With Sarawak playing host to ICCA 2016 next year, delegates were given a preview of the best of Borneo through a string of marketing and promotional activities.

Some of the key activities included The Borneo Orang-utan Project, 1‘One-stop-info’ booth to promote pre- and post-tour activities in Malaysia and a Sarawak tribal performance, ‘Awaken the Warrior Within’.

Besides its rich culture and beautiful nature, upcoming ICCA 2016’s host, Sarawak, was also recognised by the rest of Malaysia as a pioneer in the development of the business events sector.

As a leading second-tier destination, the story of Sarawak’s rise from obscurity to the most successful convention marketing organisation outside Malaysia’s capital city offers, other destinations alike, a living case study to see what an amazing impact a thriving business event sector can have on a developing State.

Accessing ICCA membership has also supported the Sarawak Convention Bureau in achieving this goal.

Tourism Minister Datuj Amar Abang Abdul Rahman Johari Tun Datuk Abang Haji Openg said: “Kuching, the capital of Sarawak, has further elevated its position in the international arena as one of the top business events destinations.

“This is a great privilege for us, as it has provided a great impetus to the State of Sarawak in developing local industries and enhancing our global network. Its unique offering attracts tourists and businesses, purely for the fact that Sarawak is a place where adventure meets business.”

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