ICCA Global Tribes: Awaken the Warrior Within
BUENOS AIRES: Delegates at the 54th International Congress and Convention Association (ICCA) 2015 in Buenos Aires were given sneak peeks, from Nov 1 to 4, into Sarawak, the Heart of Borneo.
With Sarawak playing host to ICCA 2016 next year, delegates were given a preview of the best of Borneo through a string of marketing and promotional activities.
Some of the key activities included The Borneo Orang-utan Project, 1‘One-stop-info’ booth to promote pre- and post-tour activities in Malaysia and a Sarawak tribal performance, ‘Awaken the Warrior Within’.
Besides its rich culture and beautiful nature, upcoming ICCA 2016’s host, Sarawak, was also recognised by the rest of Malaysia as a pioneer in the development of the business events sector.
As a leading second-tier destination, the story of Sarawak’s rise from obscurity to the most successful convention marketing organisation outside Malaysia’s capital city offers, other destinations alike, a living case study to see what an amazing impact a thriving business event sector can have on a developing State.
Accessing ICCA membership has also supported the Sarawak Convention Bureau in achieving this goal.
Tourism Minister Datuj Amar Abang Abdul Rahman Johari Tun Datuk Abang Haji Openg said: “Kuching, the capital of Sarawak, has further elevated its position in the international arena as one of the top business events destinations.
“This is a great privilege for us, as it has provided a great impetus to the State of Sarawak in developing local industries and enhancing our global network. Its unique offering attracts tourists and businesses, purely for the fact that Sarawak is a place where adventure meets business.”