The keys to effective sports management
Money does not guarantee success in sports, nor does it turn players, coaches, managers, teams or clubs into professionals just because they have some extra cash in their pocket.
Success in sports management requires a competently managed sports association to deliver efficient and quality service, said Sarawak State Sports Council director Dr Ong Kong Swee.
According to him, professionalism can be defined as one’s conduct or attitude that include ethics, image, service and business.
“It is also the combination of skills, knowledge, insight, vision, qualification and experience that will generate excellence and superiority,” he said when met by The Borneo Post SEEDS during the ‘Kursus Pengurusan Sukan Berprestasi Tinggi’ (High Performance Sports Management course) held recently.
He said that the general elements supporting effective sports management include a systematic method or body of knowledge, power and influence of professionals, being recognised and accepted by the community, as well as its own code of ethics.
The best practice in sports management, moreover, consists of four basic categories of management, that include planning, organising, leading, and control over eight key areas: players, finances, marketing, facilities, human resource, legal issues, structure and event management.
When asked how he saw the sports scene in Sarawak today, he said, “Most of the sports associations or clubs here today are doing fine, although I must admit that there are some things that we need to improve to make it even better.”
During the workshop he elaborated that the three principles of management that needed to be integrated with all the functions and activities or the organisation were strategic planning, total quality management, as well as culture and change management.
“We still need to bring in these associations to be trained or educated to be a better performing association for years to come,” he said.
On his advice for aspiring professional sportsmen, he said that commitment and discipline were the keys to success.
“You have to put all your attention in the sports that you love to do, regardless of the obstacles that you may face and there will always be factors that may make you run off track.
“Nevertheless, with great discipline, commitment, and passion, you can go very far in sports,” said Ong, who is also the Sarawak Sports Corporation chief executive officer, adding that apart from football, wushu, taekwondo, ten-pin bowling, swimming, athletics, and boxing are some of the most popular sports here in Sarawak.
Darveen Kumar, 22, from Perak currently studying Diploma in Law at SEGi College Sarawak noted that the workshop taught him about managing things in a more systematic way; as well as techniques or approaches that could bring him “from zero to hero”.
“Through this workshop, I acquired lots of useful knowledge especially on sports management.
“I can proudly say that now I can share the knowledge that I have received here to friends and teammates,” said Darveen, who is also the captain of SEGi College Sarawak football team.
Darveen has been playing football since he was nine years old and has participated in many football competitions. He will also be playing for ‘Liga Bola Sepak Rakyat’ this October which will be held in various divisions around the state.
Meanwhile, for law student Mugundn Uloganathan, 22, from Penang, the workshop taught him essential information for athletes.
“It teaches me to be more professional in sports and to take it seriously, not just for fun. It is important to be serious to achieve more than what we expected,” said Mugundn, a former hockey player.
His passion lies in football and he aspires to become a professional football player.
The two-day workshop organised by Private Higher Institution Sports Council (Masiswa) Sarawak Zone and held at i-CATS West Campus from October 16 to 17 is aimed at providing opportunities to sports manager from every college and university to obtain optimum exposure in line with the National Sports Council objectives to improve sports management.
It is also a regular programme with a standardised application to train and increase the level of knowledge and skills among sports administrators and managers accordingly to the needs and requirements of high performance sports.
Some 20 participants made up of sports officers and athletes from various higher learning institutions from Peninsular Malaysia and Sarawak, including City University College of Science & Technology, SEGi College Sarawak, Swinburne University Technology Sarawak, Universiti Kuala Lumpur, Universiti Tun Abdul Razak, i-CATS, and Saxon Multisport Club attended the workshop.
Other speakers invited and topics discussed during the workshop include physiology and physiotherapy by Joshua Kudi Philip Linggir from National Sports Institute (ISN); nutrition by Mohammad Shahril Gasit, ISN; psychology by Nurulisa Poli, ISN; strength and conditioning Ealfy Graggory Dullie, ISN; periodisation plan by Dr Ong Kong Swee, Sarawak State Sports Council (MSNS); sports injury by Alwin Joshen; and anti-doping by Nishel Kumar from the Malaysian Anti-Doping Agency (Adamas).