National autism society gets big boost during Sunshine September
KUALA LUMPUR: The Lite Breakfast team, Steve and Shaz recently rallied its fans to support Sunshine September 2015.
The campaign aimed at increasing the awareness of autism among Malaysians is also to raise funds for the National Autism Society of Malaysia (NASOM).
Started in September this year, it started with the video of Umar Hasfizal, an autistic boy giving his honest rendition of Josh Groban’s ‘You Raise Me Up’.
The idea for the video was straightforward and it gained 10,000 likes on Lite FM’s Facebook page. Suria KLCC Group then matched each like with RM1.
In three days, the campaign received overwhelming response with 10, 000 likes garnered, prompting them to up the donation to RM50, 000.
At the end of the campaign, the video received 66, 863 likes, equal to RM66, 863 for NASOM.
“We are extremely happy to be part of this year’s Sunshine September as this is what Lite FM aspires to do that is giving back to the community.
“The ultimate mark of success is to hit our target but thanks to all our thoughtful fans, we raised more than RM60, 000. That is six fold of target,” said Lite FM, Sinar FM and THR Gegar network content manager Aaron Pinto.
The cheque handover will take place in November, with the presence of Steve and Shaz of the Lite Breakfast team.
Proceeds donated to NASOM will be used for their educational programmes which include mainstream school programme, early intervention programme and early intensive intervention programme.
NASOM is a non-profit organisation that provides support to assist people living with autism by helping them learn ways to lead a productive life.
For more information about Sunshine September programme, visit www.sunshineseptember.com.