Petronas to debut Gawai-themed webfilm tomorrow
By Jude Toyat
It’s out! Watch #PemulaiAku below:
NO MATTER HOW FAR or how long you’ve been away from home, you’ll always carry that sense of belonging with you, is the theme for Petronas’ special webfilm produced in conjunction with the upcoming Gawai festival in Sarawak.
The three-minute Gawai webfilm titled ‘Pemulai Aku’ tells the story of Hardy Barnabas, a man of mixed Iban and Bidayuh parentage reminiscing on his childhood and finding new appreciation for his family’s culture.
“Hardy is from Bintulu but stayed for years in the USA. He speaks fluent American English and he is also a very good looking guy. This is a true story of him and his ancestors,” said Liz Kamaruddin, Petronas senior general manager of group strategic communications.
‘Pemulai Aku’ also highlights the essence of the festival’s rich culture and rituals which includes the values of gratitude, hope, unity and traditions of Sarawakians.
“Petronas has been bringing Malaysians together through our festive communications for the past twenty years.
“With the launch of our Gawai webfilm, we hope to capture and convey the uniqueness of Hari Gawai and reflect on our past while continuing to strive for a better future,” she said in her speech during the launching at Hilton Hotel.
The story was shot at Rumah Justin Agas, Sungai Selabit Labang Sebauh in Bintulu and the process of filmmaking only took about two months to complete.
The story also focuses on the symbolism behind “Tuak” or fermented rice wine typically enjoyed during the Gawai celebration.
“Initially, he was interested to try to make the ‘tuak’ and was eager to ask for the recipe from his grandfather back in the longhouse. In the story we can also see other elements of the Gawai celebration, which include ‘miring’,” Liz added.
The Gawai festival, both a religious and social occasion marks the end of the bountiful harvesting season and sees families offering prayers for a better harvest in the coming year.
“Malaysia is a melting pot of cultures and traditions. Despite our differences, we treasure many common values including family unity and togetherness, hope and gratitude.
“This is something that really defines us as Malaysians and is something which we hope to convey through our webfilms,” she added.
Those who are interested to view the Gawai webfilm may log on to www.petronasofficial.com starting tomorrow, May 22.
A 60–second television commercial excerpt of the webfilm will also be aired from June 9 onwards.