Astro launches latest radio and music streaming app

By Patricia Hului
@pattbpseeds

 

Let say you can’t get enough of Fifty Shades of Grey’s original soundtracks, but you want to listen to KRU’s Awas album…on top of that you want to keep yourself updated with the traffic info but you don’t want to miss the morning talk show.

It seemed impossible to have everything you want both in music and information on one radio channel but with Astro’s latest music streaming app, you can.

RAKU (Radio Ku) is an app to ensure local music and radio lovers out there are able to enjoy Malaysia’s very own radio and music streaming service on their smartphones, tablets and PCs.

 

During the launching ceremony at Laundry Bar officiated by (left to right) Jake, Norfuziana Ahamed vice-president Sales Management of Astro Radio, Tan and Ean from hitz fm morning crew.  Photo by Astro.

During the launching ceremony at Laundry Bar officiated by (from left) Jake,  Astro Radio vice-president of sales management Norfuziana Ahamed, Tan and Ean from hitz fm morning crew. Photo by Astro.

 

During the RAKU launching ceremony held at Laundry Bar, Petaling Jaya on April 17, Henry Tan chief operating officer of Astro pointed out that RAKU was designed with Malaysian taste in mind.

“The difference is that you can pick and choose all the songs that you want both local and international and in the same time get it mix with a selection of contents of your choice.”

He added that RAKU looks to increase its advertisers’ value proposition by offering innovative opportunities for advertisers to engage with their target consumers.

Meanwhile Astro Radio chief executive officer Jake Abdullah mentioned that RAKU will also help to give exposure to a lot of Malaysian artists.

 

Norfuziana, Tan and Jake answering questions from the media.

(From left) Norfuziana, Tan and Jake answering questions from the media.

 

“Malaysian artists that have not been air-played in mainstream radio will enjoy this and eventually when the lights go up, they will move into mainstream radio,” Jake stated. “Be excited that it will help to grow the Malaysian artists who have for the past five to ten years succumbed to piracy.”

Jake is also pleased that RAKU is able to strengthen its commitment to supporting Malaysian artistes and indie bands by offering a new way of connecting with their fans.

RAKU comes in two versions, free and premium. Premium comes with features such as unlimited access to millions of tracks from a vast music catalogue, customised playlists, radio on-demand, and other bespoke add-ons such as being able to download music to their device for offline listening.

 

Astro management and its partner. Photo by Astro.

Astro management and its partners. Photo by Astro.

 

Through radio on-demand, listeners can listen to live performances in any participating events of RAKU.

So if they are somewhere in Miri but want to hear performances happening in the Laundry Bar, they can just tune into RAKU radio on-demand.

With premium access, users not just can create their own radio station and playlists but also share the personalized playlist with their friends on social media.

For users who prefer to have the free version of RAKU, it does not mean they will only get half the fun.

Listeners can enjoy free RAKU and get access to countless international and Malaysian songs, talk content and localised content anytime, anywhere.

Plus, users can now stream millions of songs, videos, listen to more than 20 live radio stations and podcasts through RAKU.

 

Opening performance from Hazama singing 'Malaikat'.

Opening performance from Hazama singing ‘Malaikat’.

 

They can tune into their favourite radio station, listen to homegrown artistes, bands or celebrities’ playlists. RAKU is available in BM, English, Mandarin and Tamil.

Currently, local artists who have a playlist on RAKU include Noh Salleh, Tres Empre, Bittersweet, Enterprise, Man Bai, Alleycats, Dasha Logan, indie bands like Paper Plane Pursuit, Pop Shuvit and Bunkface.

Local DJs with playlists on the radio streaming service are Ean, Jin and RD (hitz fm), Haniff and Hani (ERA fm), and Aanantha (THR Raaga).

 

Closing performance from Man Bai singing 'Kau Ilhamku'.

Closing performance from Man Bai singing ‘Kau Ilhamku’.

 

RAKU can be downloaded via the web at wwwraku.my while the RAKU app can be found at the iTunes Store and Google Play.

As for RAKU premium, it is available at RM14.90 per month for all Malaysians via www.raku.my and on Android as well as at USD5.99 on the Apple App Store.

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