Sarawak to become centre of film creativity through AIFFA

By Jude Toyat
@judetbpseeds

 

The short film scene in Sarawak among the youth has seen some remarkable development, with youths finding outlets for their creativity on YouTube.

“The youth are wise to take advantage of existing facilities or mediums to express their ideas, perspectives, or even their hopes through their films,” said Angkatan Zaman Mansang (Azam) Sarawak information management officer Kerry Edison Edgar during a live radio interview on ‘Sarawak Film Industry Development: The Current Scenario’ recently.

 

AIFFA director Jaffri Amin (second right) and its festival director Livan Tajang (second left), with Azam communication officer Mohd Hassnal Hakim Junaidi (left) and information management officer Kerry Edison Edgar (right) with DJ Sherina (center) during a photo call after the live radio interview.

AIFFA director Jaffri Amin (second right) and its festival director Livan Tajang (second left), with Azam communication officer Mohd Hassnal Hakim Junaidi (left) and information management officer Kerry Edison Edgar (right) with DJ Sherina (center) during a photo call after the live radio interview.

 

Azam is collaborating with the Asean International Film Festival and Awards (AIFFA) in organising the ‘Awesome Sarawak Short Film’ competition in conjunction with the three-day event from April 9-11 which will see three programmes take place in Kuching.

A list of high-profile celebrities from across ten Asean nations is expected to come for the second edition of AIFFA.

“We are very proud of James Wan, a Sarawakian-born film producer, screenwriter and film director. He is widely known around the world for his films production at an international standard,” added Kerry.

Among Wan’s famous films include Insidious (2010), The Conjuring (2013), and Insidious: Chapter 2 (2013). Currently, he is working with his new film, Furious 7 that is expected to be released this year, as well as his upcoming film for next year, The Conjuring 2.

According to AIFFA director Jaffri Amin, he has always been attracted to the presence of many creative young people in Sarawak.

“I have always been really impressed with the presence of many creative young people in Sarawak. Not only are they creative here, but also in all Asean countries and on the international platform,” said Jaffri during the live radio interview.

 

The organising team from AIFFA and Azam, together with the volunteers after the briefing session held at Azam Complex.

The organising team from AIFFA and Azam, together with the volunteers after the briefing session held at Azam Complex.

 

Jaffri who is also a former radio presenter said that Sarawak plays a very important role as a hub for the film industry in the Asian region, due to its geographical location in the heart of Asean countries (Malaysia, Indonesia, Singapore, Thailand, Brunei, Cambodia, the Philippines, Laos, Myanmar and Vietnam).

“Besides James Wan, Sarawak has also produced many other creative individuals who have extraordinary talents of their own, including Dayang Nurfaizah, Hafiz Suip, Dewi Liana Seriestha, Tony Eusoff and many more.

“Therefore, it is appropriate that Sarawak become the center for the development of creative industries since there are so many creative factors here, including its ethnic and cultural diversity. For that reason, AIFFA come again in Kuching this year, and will continue to be here,” he said.

Jaffri also advised the youth to be wise in looking for suitable platforms to highlight their creative ideas, eg social sites like Facebook and Instagram.

“Through the rapid development of Information Technology (IT) and Information and Communications Technology (ICT), the youth are encouraged to get actively involved in the film industry,” Jaffri added.

AIFFA2015 will also have a local support system of more than 50 volunteers from local colleges and universities participating.

“For the purpose of AIFFA, these volunteers will be placed in several areas filled with delegates from all ASEAN countries. Volunteers play a crucial role in maintaining the good image of Sarawak, since they will be the first face of the state seen by the delegates,” explained Jaffri.

The three programmes held over the course of the three-day event include AIFFA Film Biz World where panel speakers will be made up of film-makers, producers, directors, script-writesr from China and Asean countries; AIFFA Movies in the Rainforest, a 12-hour film marathon to be held at Sarawak Cultural Village on April 10; and Gala Night the grand finale where the winners of 14 categories of awards will be announced.

For more information, visit www.aiffa2015.com.

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