Another high-fashion label comes to Kuching

By Patricia Hului
Photos by Danielle Sendou Ringgit

 

KUCHING WAS ALL ABUZZ last week with the opening of H&M at tHe Spring on Oct 30.

The 14th outlet to open in Malaysia since its debut in 2012, it was a big deal here since it happens to be the first one to open in Borneo.

Kuchingites had been waiting as early as 7.30 am on October 30 hoping to be the first to enter the store and receive a gift card worth RM200 while the next 50 shoppers in line would receive a RM50 gift card.

What’s the story behind this Swedish clothing brand?

Founded by Erling Persson in 1947, the clothing line was based on a vision of offering fashionable clothing at attractive prices. The first store was actually called ‘Hennes’ which means ‘for her’. It wasn’t until Persson bought a mens clothing retailer called ‘Mauritz Widforss’ in 1968 that the clothing brand became ‘Hennes & Mauritz’ or as we know today as H&M.

Before it was open to the public at 10am last Thursday, about 800 people were invited to the pre-opening party at the Kuching outlet the night before.

Some with champagne in hand and others enjoying the finger food, they were are all doing the same thing; busy browsing through the items on the floor which spans a space approximately 33,000 square feet.

During the pre-opening party The Borneo Post SEEDS asked a few shoppers what their thoughts were of H&M finally coming to Borneo.

“I am excited H&M is finally here because we do not have a basics men store here in Kuching,” said Dian Bato, an 18-year-old SPM graduate.

Dian has always been a fan of the brand and used to shop at H&M outlets in Kuala Lumpur. He stated the addition of H&M gives him more choice in clothing.

 

Dian Bato

Dian Bato

 

So what does he consider must-have items from H&M? “Long-sleeved white shirt, long pants and definitely a clean black sweater,” he said.

Kuchingite Afida Khasuma Zaidi also shared Dian’s excitement with the opening of H&M in Sarawak.

 

Afida Khasuma Zaidi

Afida Khasuma Zaidi

 

For Afida, the Kuching outlet of H&M is almost like a one-stop centre, “Here we can get the casual and formal wear plus the home section. It is good because basically everything is here.”

The 33-year-old programme leader is working with Limkokwing Institute of Creative Technology and the institute has a policy for staff members to wear black all time.

“I’m working with Limkokwing and we have to wear black every day. It is easy to buy clothes here because they have variety of black clothing. Plus, H&M offers bigger sizes as well.”

When asked what she thinks about H&M finally here in Kuching, 26 year old Jemima Rinai Joseph answered with one word “Yay!”

 

Jemima Rinai Joseph

Jemima Rinai Joseph

 

“It is great addition to the brands we have now and of course there will be a lot of shopping after this”, said the marketing and events liaison officer from Sarawak Convention Bureau.

Gushing over H&M Basics, Jemima said they were really comfortable and affordable.

Just like Dian and Afida who have been to H&M in Kuala Lumpur, Jemima said that the store was a must on her list whenever she travels to our federal capital.

 

So, what’s in store?

 

When it comes to fashion trends, prints come and go but solid colours always stay.
Hence there are no strong prints in the H&M Basics line, at most just stripes and small polka dots.

 

NO LOUD PRINTS: H&M Basics are known for their basics clothing items such as these cardigans in solid colours.

NO LOUD PRINTS: H&M Basics are known for their basics clothing items such as these cardigans in solid colours.

 

H&M Basics for women covers tops, cardigans, jumpers, dresses, skirts, trousers and leggings usually in solid colours such as black, white and grey.

The Basics items for men are the t-shirts, bottoms, underwear and socks dominantly in blacks, greys and blues.

 

STAPLE FASHION ITEM: One cannot go wrong in fashion with plain shirts such as these.

STAPLE FASHION ITEM: One cannot go wrong in fashion with plain shirts such as these.

 

Beside the Basics, H&M also offers sportswear, cute and adorable nightwear, sexy lingerie and accessories priced as low as RM12.90 for rings.

 

STYLE IT UP: Throw accessories like these chain necklaces on your simple outfit to bring your look up a notch.

STYLE IT UP: Throw accessories like these chain necklaces on your simple outfit to bring your look up a notch.

 

Stylish women with buns in the oven will not miss out on being trendy because the H&M Maternity range has tops, bottoms, jeans and dresses that accommodate those baby bumps.

With the future in mind, H&M Kids offers stylish items for newborns to the mid-teens.

 

FOR THE STYLISH MINI YOU: Parents can dress their children up too with H&M KIds

FOR THE STYLISH MINI YOU: Parents can dress their children up too with H&M KIds

 

 

Did you know H&M Kuching is the first store outside Kuala Lumpur in Malaysia to carry H&M Home?

If you think your home also needs a revamp just like your closet, H&M still has solution for you.

Duvet covers, throw pillows, bathrobes and ceramic mugs are among the items you could find in H&M Home.

It is a section where you can find that staple interior decoration items for your living room, bedroom, kitchen and even bathroom.

 

STYLISH HOME: A customer looking through the H&M Home section.

STYLISH HOME: A customer looking through the H&M Home section.

 

With H&M finally here, one thing is for sure; Sarawakians will no longer need to visit KL to shop for this brand.

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