KLM’s Sherlock the dog video a big (cruel) lie

Good one, KLM. We’ve been punked.

 

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Turns out the adorable video that went viral this week introducing Sherlock the beagle was a hoax. The marketing stunt had succeeded in duping many of the world’s media outlets into reporting that the Dutch airline had hired a sweet little dog to help reunite passengers with items they’d forgotten on the plane.

The PR stunt was outed in an interview with MediaBistro, in which the ad agency DDB & Tribal Worldwide admitted the video was a lie. Arguably a cruel one.-AFP/Relaxnews

Watch the original video here:

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