Say no to photoshop

By Danielle Sendou Ringgit
@danitbpseeds

 

BEFORE GOING OUT, how long do you take to get ready, put on your makeup and decide on which outfit would match your earrings and shoes just so that you would look exactly like, let say one of the girls from 2NE1?

You have to admit, while it is hard not to feel envious, you do admire the women you see in magazines with their perfect hair, makeup and no apparent cellulite.

With easy access to the Internet and unlimited fashion and celebrity magazines everywhere these days, it seems that today’s society is manipulated into believing that today’s ideal beauty standards are those you see in the media.

The unrealistically high and somewhat mythical beauty standard set by the modelling industry and consumerist culture are drilled into the minds of today’s society especially young girls where they are brainwashed to think that if you do not have perfect unblemished skin or silky smooth hair or the ideal body type, nobody is going to accept you the way you are.

If you are one of those people who rarely dress up, try putting on some makeup and a cute outfit and I guarantee you that the first thing people would do is compliment you on your looks. It is sad to think that today’s society seems to care so much about everybody’s appearance instead of embracing the way we naturally look.

But on July 8th, when Colbie Caillat’s latest video ‘Try’ came out, it instantly went viral as it had just one simple message; be yourself and don’t try so hard to reach an unrealistic beauty standard.

 

 

In an interview with Elle, Colbie said that she was inspired by Kenneth ‘Babyface’ Edmonds to write the song about her real life experience on how she was feeling pressured to be somebody who she was not, both musically and image-wise.

Tired and feeling pressured to look perfect all the time even though she felt like she was not being herself, Colbie vented out her frustrations to Babyface who later on encouraged her to write down her feelings. And so, she started writing every single thing girls would do every day to get ready before going out.

Her 3 minute and 52 second music video features Colbie and several women of various ages, size, appearance and ethnicity from appearing all dolled up to completely barefaced. The enlightening and awakening song is featured in her latest EP Gypsy Heart. Colbie also refused to Photoshop her image on the album cover.

Not alone in the campaign against Photoshopped images, American Eagle’s lingerie brand Aerie launched their latest ad campaign, the Aerie Real campaign in January this year where they have pledged to stop using Photoshop in their latest campaign to promote realistic beauty standards among their teenage and pre teen customers hoping that they have more confidence in their bodies.

 

The Borneo Post SEEDS Screenshot 31 Jul 2014. http://www.ae.com/aerie/guides/aeriereal.jsp?catId=cat6890055&icid=aerie:Main:HP:AerieReal:CheckItOut

The Borneo Post SEEDS Screenshot 31 Jul 2014. http://www.ae.com/aerie/guides/aeriereal.jsp?catId=cat6890055&icid=aerie:Main:HP:AerieReal:CheckItOut

 

Besides not using supermodels, the ads feature models without airbrushing their imperfections such as tattoos and beauty marks.

This year marks Dove’s tenth year launching the ‘Campaign for Real Beauty’, a global effort to spread positivity among women regardless of their age and altering the public perception of beauty.

Over the last past ten years, Dove has been campaigning numerously through TV commercials, magazine spreads, talk shows and worldwide conversation via the Internet with one main message for women to embrace each woman’s uniqueness rather than ignoring it.

The ‘Tick Box’ billboard which featured images of women with two tick box options next to them such as ‘fat or fit’? and ‘grey or gorgeous?’ was the first campaign launched by Dove. It was proven to be a success as it attracted 1.5 million visitors to the Campaign for Real Beauty website.

 

 

Aside from that, among other things created for the campaign was a series of short films by the team at Dove Canada such as ‘Daughters’ a series of interviews with mothers and their daughters, ‘Onslaught’, a look at how beauty industry targets young girls and ‘Evolution’, which shows how make up and digital alteration can make an average women look like a supermodel, which instantly became a hit on Youtube and currently has more than 17 million views.

The eye-opening videos are intended to reveal how images are digitally manipulated to fit the ideal standard beauty set by today’s beauty industry. Still carrying a huge impact, the video was publicised by Jezebel, a women’s website where they make sure women from all over the world watch the video to see what unretouched magazine spreads and billboard look like.

Other latest campaigns launched by Dove was the ‘Real Beauty Sketches’ which was released in 2013 and currently, Dove Canada is collaborating with the social media campaign #dovepositivechange which posts encouraging responses to women tweeting self-depreciating remarks about themselves.

In addition to that, Dove also released a short film titled ‘Selfie’ earlier this year in January which features young women taking honest selfies with no filters or editing to enable them to redefine beauty as opposed to the narrow definition of beauty that today’s societies have.

The efforts and numerous campaigns conducted by worldwide are definitely bringing something positive not only for women but for each individual as beauty is in the eye of the beholder, some might say. But to really embrace natural beauty, is it not better to first accept the way we look before helping other to embrace their own uniqueness and flaws?

Cover Photo: Screenshot ‘Colbie Caillat – ‘Try’ Lyric Video’ http://youtu.be/uWF8kw64nis ©2014 YouTube, LLC

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