The craft of video mapping
VIDEO MAPPING might sound like something new and foreign to the man on the street but in the world of production and advertising, it’s actually been around for years.
The use of video projection mapping started in the late 1960s, the first public display of video mapping being at Disney World on one of their rides, the ‘Haunted Mansion’ back in 1969. With today’s technology, the scope for video mapping is getting bigger and bigger with any and all 3D surfaces available to create a dynamic visual display.
Fast forward to present time Sarawak where Borneo Tru Events Sdn Bhd (TRUevents) in collaboration with Swinburne University of Technology Sarawak introduced video mapping as an art form, an advanced form of technology that combines animation, design and projection in a competition called ‘Map Wars’.
Silas Michael Martin, managing director of TRUevents said, “Video mapping is one of the most exciting technologies used in international events and exhibitions. Having wowed our clientele with this wonderful piece of event tech, we intend to expose video mapping to the young talents of Sarawak by way of a video mapping competition.”
Based on the theme ‘Pride of Borneo’, each team was required to create an innovative design in the form of an audio-visual clip.
This inaugural contest was aimed to introduce video mapping to Swinburne students, unearth video mapping talents and provide an additional assessment opportunity of final-year animation students.
The final round was held on May 28 as 8 teams battled it out in the final round at Swinburne’s Lecture Theatre namely: Cool Down, Zael, Totally Spies, Teh Bunga, Three Layers Tea, Happy Three Friends, Joy and Anonymous.
All videos were judged based on five criteria: storyline, creativity, graphic design, animation and map design.
After presenting their video map presentations, each team would have to explain the concepts behind their videos to the five judges: TRUevents Director of Applied Arts Derek Sim, TRUevents general manager Terrence Lim, TRUevents Eventor Kamarul Bakeri, Swinburne lecturers Gregory Wee Lik Hoo and Kristian Lee Yew Sin.
In the end, the crowd cheered on as team Joy was announced the winner for the first ever Map War and walked away with RM1,500 and a plaque.
Joy also brought home the Best Pitch Award and Best Animation Award with prize money RM300 each.
The members of team Joy were made up of Yon Man Man from Kedah and Ooi Jiunn Jye who hailed from Johor.
Both Yon and Ooi are currently pursuing Bachelors in Multimedia. Since the competition started three months ago, they could only work on the video when they were free due to their hectic schedule as final year students.
In explaining their concept to the judges, Ooi stated: “It is essentially about the wood carving and the mask. We are also trying to bring the classic element in it.”
One of the judges praised the video for having a good combination of old and new concepts by inserting scratching sound effects and Iban traditional ‘taboh’ music. Another juror complimented the video on its good timing.
Walking away with the first runner-up prize was team Zael made up of only one member: Chia Fei Ran. The Bachelor of Multimedia student walked away with RM800 and a plaque.
During the competition, he explained: “We have to go back to the question what is the pride of Borneo. To me, the pride of Borneo is not an object, not just the hornbill, the rafflesia or the mountains but the combination of all these iconic figures as a journey; the journey of transforming experience from a distinct location to the other.”
Zael’s video also won the Best Animation Award which carried RM300 prize money.
The second runner-up was Happy Three Friend who won RM400 in cash and a plaque.
Happy Three Friend’s video focused on Borneo Batik, with different designs of Batik fabric flowing into the animation.
One of Happy Three Friends, Dayang Maani Zuriah explained that they wanted to explore an area that most people overlooked, which is why they strengthened their story with Borneo batik.
Also present with her were Dayang Maani’s other two teammates Siti Quriashia and Eric Chin Yung Zhe.